Our Founder’s Journey

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Dawn’s career journey has been a rich tapestry of experiences, marked by a dedication to excellence and a thirst for new challenges. Emerging from the corporate world after a transformative coaching experience, Dawn found herself at a crossroads. Seeking a break from the corporate grind, she immersed herself in the world of travel and exploration, discovering unexpected joy and success in sales in the RV industry. This unexpected detour provided the breathing space she needed to reflect on her true passion: empowering others to achieve their goals and pursuing her passion whilst also cultivating her love of adventure!

A New Direction

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Armed with newfound clarity and determination, Dawn embarked on a journey to establish ElevateEdge. Drawing upon her unique blend of business acumen, strategic mindset, and sense of adventure, Dawn is committed to supporting individuals and businesses across diverse industries in navigating the complexities of growth and change. With a deep understanding of the delicate balance between people and processes, Dawn recognises that the key to success lies in nurturing both the internal culture of a business and the external experiences of its customers.

More recently, insights gained from working within the RV industry have led her to appreciate the unique challenges and opportunities within the industry along with businesses delivering services across various sectors. Dawn’s approach centers on fostering innovation and collaboration, creating solutions that resonate with stakeholders across multiple industries. By focusing on enhancing customer experiences, optimising operations, and embracing sustainability, she aims to help businesses not only survive but thrive in evolving markets.

Her commitment to diverse sectors goes beyond the boardroom, as she actively engages with industry communities and participates in events to stay attuned to the latest trends and consumer expectations. Through ElevateEdge, Dawn’s goal is to support growth and innovation across various industries while maintaining a strong emphasis on customer satisfaction and environmental responsibility.